It seems like all celebrities are joining the beauty industry by launching their own makeup and skincare lines. While some may boycott supporting these new brands (many see it as an easy cash grab), others eagerly await the product releases resulting in product sell outs within minutes of a launch. Below are 3 skincare brands that have caught my eye and with all the teasing and aesthetic photos (thanks instagram) I can’t wait to get my hands on a few of these.
About: Rhode is a line of curated skincare essentials. Formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. “Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare” - Hailey
Focus: Hydrating skincare
Product price range: $ 16-$29
Total products in first launch: 5
Products I am most drawn to: Peptide glaze fluid and lip treatment. I am a sucker for any that promotes “Dewy skin” and “hydrating lips”. Also, how gorgeous does Hailey’s skin look in her photos?
About: ”Sitting at the intersection of elevated simplicity and innovative science, SKKN BY KIM's nine-product ritual was born out of Kim's dream to bridge the gap between the world's most renowned dermatological experts and people at home seeking high-quality skincare.”
Focus: Full skincare line
Product price range: $37 - $95
Total products in first launch: 9
Products I am most drawn to: exfoliator and eye cream. First off, this aesthetics is EVERYTHING…literally the first thing my eye was drawn to. Kim sure knows how to make something look minimal yet visually pleasing. The products are all standard products you would have in your routine and I am always looking to try new exfoliators and eye creams for under eye hydration.
About: “CAY SKIN is a daily suncare line created to keep all skin tones glowing and protected throughout the year. CAY SKIN is silicone-free, vegan, cruelty-free, reef-friendly and dermatologist-tested. CAY SKIN products include a custom blend of gentle island-based ingredients and high performance skincare actives. Our brand is on a mission to create sustainable, skin loving products for everyone under the sun to feel confident in their skin every day.”
Focus: Sunscreen
Total products in first launch: 5
Products I am most drawn to: Deepwater dew Body serum and lip balm SPF 30. I love Winnie’s focus on skin protection against the sun to avoid damage. Anything “dewy” automatically makes me want to try it and I could always use an SPF lip balm.